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03 May 2018

Business Collision: An explosive power of bringing together Traditional and Digital Mindsets

A new webinar to explore the strategic interaction between marketing, technological innovation and new business models. Join us online!

3 May 2018, at 18:00-19:00
Webinar organized by BAA Topic Innovation & Digital Transformation.

"Business Collision: An explosive power of bringing together Traditional and Digital Mindsets"
Internet of Things, Industry 4.0, Smart Connections and Artificial Intelligence are phenomena that impact every market. No one is immune to it, because everyone is in tech business now. The biggest challenge every industry faces today is connecting the dots between tech innovation and customers’ emerging expectations.

In his speech Alberto shares his Future Thinking Method - a practical approach that allows to cut through the tech buzz and reverse-engineer latest innovation in order to:
- understand how to talk to the market, where the competition is led by the expectation, created by new technology; 
- gain a new "C2B" perspective at what it means to run “Digital First” business;
- build Digital value proposition that would set in motion the new revenue streams;
- get inspiration from the worldwide benchmarks that are already disrupting the most traditional industries.

Program:

18.00 Opening
Marco Troglia, BAA Topic Innovation & Digital Transformation

18.05 Webinar: "Business Collision: An explosive power of bringing together Traditional and Digital Mindsets“
Alberto Mattiello, Head of Future Thinking, J. Walter Thompson, Miami, Usa

18.45 Q&A

Register now! 
The event is open to anyone. Participation is free, but registration is required. Register now by clicking the blue button in the upper right-hand corner. Your will receive access information by email on Wednesday, May 2.

For more information, please write to us at: 
topic-innovation@bocconialumni.it

Thank you for joining us!

 

Registration Deadline: 02/05/2018 16:00
18:00 - 19:00
Online
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