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21 February 2019

Webinar - DOOH - Digital Out Of Home; how Grandi Stazioni Retail extracts value from venues’ visitors

Please join our February 2019 event of the Global Webinar project to discover together Digital Out Of Home. Join us online!

21 February 2019, at 13.00 - 14.00
This event, held in English, is organized by Topic Digital & Innovation

"DOOH - Digital Out Of Home; how Grandi Stazioni Retail extracts value from venues’ visitors"
The webinar will describe the transition in Grandi Stazioni Retail, with the adoption of digital platforms and data sets, to merge two company’s  businesses (Retail lease and advertising spaces) in a unique  proposition in the Italian business landscape, using data feeds and BI tools to develop new product and services  based on screens audiences and customer behaviour inside the 14 major rail stations in Italy.

Marco Orlandi, Operations & Product Innovation Manager, Grandi Stazioni Retail (GSR) Spa
Marco Orlandi has over 20 years of experience in Innovation and Digital Media. Since 2012, he designed and managed an advertising digital environment operating inside the 14 major rail stations in Italy. GSR uses data from screens, sensors, 3rd parties footfall data, retail sales and other digital touch points, to enhance the value of screens and retail shops, positioning the DOOH product on TV, digital /Web and Programmatic advertising markets.


Programme:

13.00 Opening
Marco Troglia, Topic Digital & Innovation

13.05 Webinar: DOOH - Digital Out Of Home; how Grandi Stazioni Retail extracts value from venues’ visitors
Marco Orlandi, Operations & Product Innovation Manager, Grandi Stazioni Retail (GSR) Spa 

13.45 Q&A

Register now!

The event is open to anyone. Participation is free, but registration is required. Register now by clicking the blue button in the upper right-hand corner. You will receive the link for the access by email on Wednesday, February 20. 

For more information, please write to us at: topic-innovation@bocconialumni.it

Thank you for joining us!

Registration Deadline: 20/02/2019 16:00
13:00 - 14:00
Online
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