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03 December 2019

The value of Design Thinking in Business. Best practices with IBM and Generali

Topic Digital & Innovation invites you to discover the best models and successful strategies of Design Thinking, a framework for teams to collaborate and work more efficiently. Join us in person or via streaming!

3 December, at 18:00-20:00
Università Bocconi, Piazza Sraffa 13 - Aula N04 (Velodromo)
This event, held in English, is organized by Topic Digital & Innovation

Design thinking is a framework for teams to collaborate and work more efficiently, while placing end users at the center of the design process. Organizations achieve a variety of benefits throught the use of design thinking: whether discovering, prioritizing, or solving top strategic efforts or coming to a better understanding of employees and customers.  


17:30 Registration

18:00 Welcoming remarks and introduction
Gianluca Colombo, Topic Leader Digital&Innovation
Prof. Carlo Alberto Carnevale Maffé, Professor of Strategy at Bocconi University School of Management

18:15 The value of Design Thinking in Business. Best practices with IBM and Generali
Enrico Marcuzzi, Digital & Marketing Manager at bofrost* Italia
Laura Massobrio, Digital Senior Consultant and Enterprise Design Thinking Chapter Leader at IBM Ix
Laura Moretti, Mobile Strategy Managing Consultant and Project Manager at IBM iX
Fabio Oberto, Generali Group Data, AI & Analytics Manager
Kristina Tool, President Clarity CX Service Design & Innovation

19.45 Sharing time and Q&A

20.00 Closing remarks and networking cocktail

Register now!
The event is open to anyone, participation is free, but registration is required. Register now by clicking the blue button in the upper right-hand corner, to join us at the University or to follow the live streaming of the event.

For more information, please write to us at: topic-innovation@bocconialumni.it

We look forward to seeing you with your friends and colleagues!

Thanks to:

Within Our Reach
The Alumni Bocconi Topic Groups support the Within Our Reach fundraising Campaign to realize the goal of raising €120 million by 2020.
In making a gift to Bocconi, everyone has the chance to support the processes that drive innovation and economic growth, and create a more open and sustainable society through young people.
Everyone can contribute to the University's development projects and every donation can make the difference.
You can make your donation at the same time as you sign up for this event.
As a not-for-profit institution, we can receive tax-deductible donations at all levels from individuals, foundations and corporations.
For more information, please visit the Campaign website: http://www.unasfidapossibile.eu/

Registration Deadline: 02/12/2019 16:00
18:00 - 20:00
Milano, Piazza Sraffa 13
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