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18 February 2020

SDA Bocconi colors every evening with 3D projections of visual art

From February 14th until March19th a 3D Video Mapping performance will be projected twice a day – at 7.45 p.m. and 8.15 p.m. – on the facade of one of the new campus buildings. A visual art performance that will impress and carry everybody on a virtual and emotional journey into the universe of SDA Bocconi.

The close link between SDA Bocconi and Milan is something that the school of management works at strengthening day by day. And it is with the city and people of Milano that the School wants to celebrate the opening of the new Campus, by offering a performance of visual art involving the new architecture.

From February 14th until March 19th a 3D Video Mapping performance will be projected twice a day – at 7.45 p.m. and 8.15 p.m. – on the facade of one of the new campus buildings.
A visual art performance that will impress and carry everybody on a virtual and emotional journey into the universe of SDA Bocconi, its values, its roots in Milan and Italy; a journey, at the same time, into its increasingly open look on the world.

Visible from the SDA Bocconi Campus, Via Sarfatti 10, this play of lights, colors and sounds is made up of images and shapes inspired by the layout of the new SDA Bocconi campus.

Click here to see a preview of the show.

The high communicative impact of the show evokes the strength of the educational experience offered by SDA Bocconi, tailored to meet the needs of a wide and diverse audience.

An event that anyone in town shouldn’t absolutely miss.