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28 May 2019

Media: content production and delivery are changing. How does the business model change?

The Topic Digital & Innovation invites you to its new event to discover the deep transformation of the Publishing and Media sector. We will host Roberto Bernabò, Vice Director of Il Sole 24 ORE and Luigi Caligaris, Director of QUATTRORUOTE Professional. Join us in person or via streaming!

28 May, at 18:30-20:00
Università Bocconi - Room AS01, Piano -1, via Roentgen 1
This event is organized by Topic Digital & Innovation.


18:30  Registration

19:00  Welcoming remarks
Gianluca Colombo, Topic Leader Digital & Innovation

19:00  Introduction 
Emanuela Prandelli, Associate Professor - Management and Tecnology Department - Università Bocconi; Director of Master in Fashion, Experience & Design Management - SDA Bocconi School of Management 

19:15  Media: content production and delivery are changing. How does the business model change?
Analytics replaced Auditel. The delivery of content and ads flows through different devices. It's the world of hyper-connection: we read, browse, look and listen anywhere and by any device. With a subscription we buy content in series, always available and with no limits to the use. Today, publishers and advertisers must convey the same content in different formats: the same video must be shorter for social media, vertical for mobile, with a strong intro in the first 6 seconds otherwise it is skipped. The paradigms of an entire supply chain change. And the business model? Do we see corporate reorganisations for content or does the classic division by channel resist?

Roberto Bernabò, Vice Director of Il Sole 24 ORE fot Digital and Multimedia Development
Luigi Caligaris, Director of QUATTRORUOTE Professional - Editoriale Domus

19.45 Q&A

20:00  Closing remarks and networking cocktail

Register now! 
The event is open to anyone, participation is free, but registration is required. Register now by clicking the blue button in the upper right-hand corner, to join us at the University or to follow the live streaming of the event.

For more information, please write to us at: topic-innovation@bocconialumni.it

We look forward to seeing you with your friends and colleagues!

Thanks to:


Within Our Reach
The Alumni Bocconi Topic Groups support the Within Our Reach fundraising Campaign to realize the goal of raising €120 million by 2020.
In making a gift to Bocconi, everyone has the chance to support the processes that drive innovation and economic growth, and create a more open and sustainable society through young people.
Everyone can contribute to the University's development projects and every donation can make the difference.
You can make your donation at the same time as you sign up for this event.
As a not-for-profit institution, we can receive tax-deductible donations at all levels from individuals, foundations and corporations.
For more information, please visit the Campaign website: http://www.unasfidapossibile.eu/ 

Registration Deadline: 27/05/2019 16:00
18:30 - 20:00
Milano, via Roentgen 1
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